The homepage should clearly identify the site, so the visitor knows he didn't mess up and type the wrong extension (.com instead of .org).

Be clear about who you are. You're a church. Don't pretend you're something else because you don't want to scare people away. On the web, people hate being deceived.

Put your church name and logo in a prominent spot. The upper left corner is where you most often find the church name and logo. The name and logo don't need to be very large

I've visited hundreds of church websites. I'm amazed at how many don't give their location  (city and state) on the homepage. When you're looking for a church on the "worldwide" web, the city and state are pretty crucial.

Include a Tagline
You could also include a tagline, or subheading about the church. It could be a church slogan, or a simple statement about who you are--"An evangelical church in northwest Chicago, Ill."

This site includes the "Healthy Ministry Resources" logo in the upper left. But by itself, it doesn't say much. So we include a tag line, which includes two parts:

• The national office of the Church of the United Brethren in Christ, USA. This is an upfront statement about who we are. We debated using the term "national office," because it sounds self-important. And yet, it means something to readers, stating who we are in the grand scheme of things.
• Serving and resourcing churches. This statement gives our mission, and our focus on local churches.