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Web Text: White on Black
- In general, don't design with white type on a dark background. That's for sites intended to be read only online, never printed out. With a church site, you'll want people to print off pages--info about you, directions, contact info, etc. A dark background looks artsy, youthy, but there are major disadvantages.
- It's difficult to read long passages of text on a dark background. Have you ever seen a mass-market book using all reversed text?
- Always make reversed text a sans serif font, like Verdana. Serif fonts (Times, Georgia) don't work well on solid backgrounds.
- Use reversed text sparingly--for sidebars, blurbs, and other little things.
- If you do use reversed text, you'll probably need to make all of the content bold. The regular font works okay with black text on white, but you need the bold version for it to show up well in a white-text-on-black context.
- Printing pages with solid backgrounds uses up a lot of ink or toner. Don't be surprised if someone sends you a bill for all the ink they use filling up the whole page. Even a faint pattern uses up printer ink and processing power.
- For a church site, people come looking for information they might want to print out--directions, services times, your doctrinal statement, etc. Ease their pain by designing dark type on a light (or white) background. If the background is white, it's sure a lot easier to print.
Add Your Own Thoughts. Please.